Expertise
- Management
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Professional Recognition
Best Student Award
TNAUBest Article Award
Agriculture and Food E-News LetterBest Paper Award
International Journal of Agricultural Science and Research (IJASR);BEST TEACHER AWARD
TAMIL NADU AGRICULTURAL UNIVERSITYINTERNATIONAL TEACHING EXCELLENCE AWARD
I2OR INDIACommunity & Membership
UG Admission Committee - 2020
NRI Quota InchargeUG Admission Committee
NRI Quota InchargePlay Ground Development Committee
MemberSewage and waste water disposal committee
MemberBeautification and Greening of IoA, Campus
MemberDisciplinary Committee
MemberHostel Management Committee
MemberAnti-Ragging Monitoring Cell
MemberSociety of Economics and Development
Society of Economics and Development
Indian Society of Agricultural Marketing
Coimbatore Management Association
Agricultural Economics Research Association (India)
Indian Academic Research Association
Madras Agricultural Students Union
Scholars Academic and Scientific Society
Society for Advancement of Human and Nature
Indian Academic Research Association
Madras Agricultural Students Union
Society for Advancement of Human and Nature
Advances in Life Sciences
Trends in Biosciences
Coimbatore Management Association
Consortium of Industrial Agroforestry (CIAF)
Consortium of Industrial Agroforestry (CIAF)
Valarum Velanmai
Bio
Marketing and Advertising Management
Personal Details
- Male
- Professor , Tamilnadu Agricultural University, Coimbatore
- Tamil Nadu Agricultural University, Lawley Road
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Co-Authors (6)
Tamilnadu Agricultural University, Coimbatore
Tamilnadu Agricultural University, Coimbatore
PSGR Krishnammal College for Women
Tamilnadu Agricultural University, Coimbatore
Tamilnadu Agricultural University, Coimbatore
Tamilnadu Agricultural University, Coimbatore
Scholarly Work
PMFME Scheme – Incharge for Madurai, Tiruvallur, Tirupathur, Tiruvarur and Tirunelveli Districts
Funding Agency: PMFME
District Incharge
0
2020 - 2022
Commercial Production of Bio inoculants (Biofertilizers and Bio Control Agents) and providing training to the students and farmers (V60-JQ)
Funding Agency: TNAU - VCS
Co-PI
2.5 LAKHS
2020 - Ongoing
Development of National Database on millets and establishing benchmarks for production, consumption and utilization of millets
Funding Agency: DAC&FW, GOI - NFSM
Co-PI
14.90 lakhs
2019 - Ongoing
Commercial Production of Vermicompost and Providing Training to the Students and Farmers (V60IU)
Funding Agency: TNAU - VCS
PI
4 lakhs
2019 - Ongoing
Developing Agribusiness Models linking farmer groups and Farmer Producer Organizations to Markets through Value Chain Management
Funding Agency: ICAR – National Agrl. Science Fund (NASF)
Co-PI
162.00 lakhs
2016 - Ongoing
Analysis of Profitability and Self Sustainability of Agribusiness Ventures established by Women Self Help Groups
Funding Agency: TNAU
Co-PI
0
2015 - 2017
Impact of Sensory Marketing in Consumer Purchasing Decisions towards Velan Kaappi Products in Coimbatore City
Study on Consumer Buying Behaviour towards Jute Products in Coimbatore City
A Study on Consumer Perception towards Buying of Fast Food in Coimbatore City
A Study on Buying Behaviour of Toothpaste in Coimbatore City
A Study on Consumer Preference Towards Buying of Electric Two Wheelers in Coimbatore City
Evolving Technologies in Digital Agri-Tech Platforms
A Study on Marketing of Coconut in Palakkad District
A Study on Marketing of Maize in Tirupur District
A critical analysis of market effectiveness of AMISTAR – A Fungicide on small onion cultivation in Tirupur District
Study on perceived factors affecting customer satisfaction towards re-purchase intention in online stores
A study on production and marketing of farm fish in Nellore district of Andhra Pradesh
A study on awareness, adoption and market potential of micronutrient and growth regulators in Villupuram and Cuddalore Districts
A Study on Marketing Behaviour of Cotton Growers in Perambalur District of Tamil Nadu
A Study on Marketing Behaviour of Small Onion Growers in Perambalur District of Tamil Nadu
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