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Dr Apurva Bakshi

vidwan id: 154696
Male

Assistant Professor (Grade-III), School of Humanities and Social Sciences
Thapar Institute of Engineering & Technology

Expertise

  • Humanities, Multidisciplinary

Publications

Total Articles 13
Books 0
Proceedings 0

Publications

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Scopus

Citations 102
h-index 5

CrossRef

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Citations 16
h-index 2
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Professional Recognition

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Bio

Humanities, Multidisciplinary

Personal Details

  • Male
  • Assistant Professor (Grade-III) , Thapar Institute of Engineering & Technology
  • Thapar Institute of Engineering and Technology, Bhadson Rd, Adarsh Nagar, Prem Nagar
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Assistant Professor (Grade-III) Jul 2006 – Present
Thapar Institute of Engineering & Technology | School of Humanities and Social Sciences

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Co-Authors (3)

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Scholarly Work

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Scholarly Publications

Unveiling the dynamics that shape online impulse buying behavior

Open Access
Article

Exploring the effects of audience and strategies used by beauty vloggers on behavioural intention towards endorsed brands

Open Access
Article

Exploring the impact of beauty vloggers’ credible attributes, parasocial interaction, and trust on consumer purchase intention in influencer marketing

Open Access
Article

Influence of website quality on online impulse buying behaviour: a systematic review of literature

Open Access
Review

Influence of promotional factors on online impulse buying: exploring the mediating role of impulse buying tendency

Open Access
Article

Antecedents and consequences of consumers' attitudes toward product placements: evidence from India

Open Access
Article

The Persuasive Effect of Product Placements: Evidence from an Emerging Market

Open Access
Article

Role of nutraceuticals in health promotion and disease prevention: A review in the Indian context

Open Access
Review