Expertise

  • Management

Publications

Total Articles 15
Books 0
Proceedings 0

Publications

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Scopus

Citations 15
h-index 2

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Citations 4
h-index 1
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Bio

I have a deep sense of interest in understanding neural mechanism of marketing aspect Areas such as consumer buying behavior is something that fascinates me Other areas such as digital marketing and social media marketing are of great interest to me

Personal Details

  • Male
  • KLE Technological University
Ph.D
Visvesvaraya Technological University, Belagavi 2019
Assistant Professor Sep 2017 – Dec 2023
KLE Technological University | School of Management Studies and Research

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Co-Authors (10)

Basavaraj

Dr Basavaraj Kudachimath

Visvesvaraya Technological University, Belagavi

Satyadhyan

Dr Satyadhyan Chickerur

KLE Technological University

Gurudas

Dr Gurudas Nulkar

Symbiosis International University, Pune

Gurubasavarya

Dr Gurubasavarya Hiremath

KLE Technological University

Nagaraj

Dr Nagaraj Navalgund

KLE Technological University

Sagar

Dr Sagar Patil

MIT Vishwaprayag University

Sanjay

Dr Sanjay Hanji

MIT Vishwaprayag University

Shashidhar

Dr Shashidhar Mahantshetti

GSSS Institute of Engineering and Technology for Women

Scholarly Work

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Scholarly Publications

Driving Factors of Mobile Payment Adoption: A Focus on Gen-Z Consumers

Open Access
Conference Paper
Authors: Navalgund N.;Hanji S.V.;Mahantshetti S.S.;Chickerur S.;Sajjanar R.

Family Business in Futuristic Times: Marketing Focus in Family Run Restaurants in Post Covid Times

Open Access
Article
Authors: Navalgund N.R.;Hanji S.;Mahantshetti S.;Nulkar G.;Math R.S.K.;Aranganathan P.

An empirical investigation of adopting artificial intelligence in HR practices: In Indian context

Open Access
Conference Paper

Trust and Social Presence as Mediators in the Acceptance of Aibased Chatbots among Millennials: Evidence from the Service Industry

Open Access
Article

The Boosters That Foster Creativity-Competencies Among MBA Students: Identifying and Modelling the Relationships

Open Access
Article

Factors influencing purchase intention towards E-vehicles among the Potential Indian consumers- A study on Karnataka region

Open Access
article
Authors: Nagaraj Navalagund, Shashidhar mahantshetti, Gurudad Nulkar

Determinants of turnover intention: A context of decentralized power loom sector in North Karnataka

Open Access
Article

Job Satisfaction among Weavers of the Decentralized Powerloom Sector: A North Karnataka Perspective

Open Access
article
Authors: Dr. Basavaraj S Kudachimath,Shashidhar S Mahantshetti