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Dr VENKATA RAO YEDLA

vidwan id: 141151
Male

Professor, Department of Tourism Studies
Pondicherry University

Expertise

  • Hospitality, Leisure, Sport and Tourism

Publications

Total Articles 27
Books 0
Proceedings 0

Publications

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Professional Recognition

2005

Best Research Paper Award

Indian Institute of Management Ahmedabad
2018

Best Paper presentation

Indian Institute of Travel and Tourism Management
1995

First Ranker (Gold medal )

Andhra University

Community & Membership

2017

Executive Council, Pondicherry University. Puducherry

Member
2012

Board of Under graduation in Tourism, Pondicherry University

Chairman
2011

Board of Post-Graduation in Tourism, Pondicherry University

Chairman

Society for Economics and Management Research (SEMAR) and International Journal of Econom

Member
2013

Students’ Grievances Redressed Committee’ of Pondicherry University

7) Advisory Committee Member
2013

8) House Allotment Committee, Pondicherry University

Member
2014

Canteens Management Committee of Pondicherry University

Chairman

Board of Studies, School of Tourism and Hospitality Management, Madurai Kamaraj University

Member
2020

Board of Studies, School of Tourism Studies, Avinashlingam University, Coimbatore

Member

Board of Studies, Department of Tourism and Hospitality Management, Acharya Nagarjuna Univ

Member

Board of Curriculum Development Committee, Department of Tourism, Kerala Central Universit

Member

Board of Studies, Department of Tourism and Hospitality Management, Mother Terisa’s Women

Member
2017

Board of Studies, Department of Tourism, Community College, Pondicherry University

Member

Bharatiya Sikshan Mandal

2019
Life Member

Puducherry State Councils Member of Confederation

2018
Invited Member

Euro Asia Tourism Studies Association

2010
Member

Board of School of Management, Pondicherry University

2008
Member

Indian Tourism & Hospitality Congress

2000
Life Member

All India Management Association

1998
Member

Bio

Human Resource Management in Tourism Industry and Tourism Entrepreneurship, International Management

Personal Details

  • Male
  • Professor , Pondicherry University
  • School of Management
MBA
University of Madras 2011
FDP
Other Institute 2005
Ph.D.
Tezpur University 2003
UGC NET
University Grant Commission 1997
M.A.
Andhra University 1995
MHRM
Andhra University 1993
B.A.
Other Institute 1991
12th
Other Institute 1988
10TH
Other Institute 1986
Professor Feb 2014 – Present
Pondicherry University | Department of Tourism Studies
Associate Professor Feb 2011 – Feb 2014
Pondicherry University | Department of Tourism Studies
Reader Feb 2008 – Feb 2011
Pondicherry University
Lecturer Aug 2006 – Feb 2008
Pondicherry University | Department of International Business
Lecturer Aug 1998 – Aug 2006
Assam University | Department of Business Administration
Lecturer Dec 1994 – Dec 1998
Sir C R Reddy College, Eluru

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Organisations (459+)

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Co-Authors (4)

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Scholarly Work

Profile of Foreign Tourists visiting Puducherry

Funding Agency: Ministry of Tourism, Government of Puducherry

Principle Investigator

1,00,000/-

2016 - 2017

Completed
The Impact of Tourism Entrepreneurship on Growth of Tourism Industry: A Study of Union Territory of Puducherry’

Funding Agency: Ministry of Tourism, Government of India, New Delhi

Principle Investigator

1,00,000/-

2015 - 2016

Completed
Social Networks in Tourism Industry, Pro-Poor and Accessible Tourism under Democratization of Tourism Operations and Entrepreneurship Development in Tourism

Funding Agency: University Grants Commission, New Delhi, India

Co-ordinator

37,00,000/-

2015 - 2020

Completed
Junk Food Consumers in Tourism : A study on Travel Dining Behaviour of Young-Adult Tourist in Pondicherry’

Funding Agency: Indian Institute of Public Administration (IIPA)

Principle Investigator

3,31,100/-

2014 - 2016

Completed
The Impact of Tourism Entrepreneurship on Growth of Tourism Industry: A Study of Union Territory of Puducherry

Funding Agency: Council of Social Science Research (ICSSR)

Principle Investigator

4,77,300/-

2012 - 2013

Completed
Promoting Tourism Industry through Tourism Entrepreneurship

Funding Agency: University Grants Commission, New Delhi, India

Deputy Co-ordinator

47,00,000/-

2009 - 2014

Completed
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Scholarly Publications

South Asian Journal of Marketing \&Management Research (SAJMMR)

Open Access
article
Authors: Shreya, VSS and Kumar, Prem and Rao, Y Venkata

INTERVENTION OF TECHNOLOGICAL INNOVATION FOR BLENDED LEARNING IN HIGHER EDUCATION

Open Access
article
Authors: Rao, Y Venkata and Kumar Prem

Services of Tourist Complex at Kaziranga National Park

Open Access
article
Authors: MAHANTA, PRANJAL KUMAR and RAO Y VENKATA