Dr Kavita Srivastava
vidwan id: 141036
Associate Professor, Department of Management Studies
Rajiv Gandhi Institute of Petroleum Technology, Rae Bareli
Expertise
- Management
Publications
Publications
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Scopus
h-index
6
CrossRef
Citations
138
h-index
5
Google Scholar
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Community & Membership
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Bio
Brand Management,Consumer Behavior
Personal Details
- Female
- Associate Professor , Rajiv Gandhi Institute of Petroleum Technology, Rae Bareli
- Rajiv Gandhi Institute of Petroleum Technology
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Co-Authors (3)
K J Somaiya Institute of Management Studies and Research
Dr. Vishwanath Karad Mit World Peace University
Scholarly Work
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Scholarly Publications
Sensory marketing: the mediating role of hedonic emotions between multisensory experiences and mall patronage intention
Open AccessThe drivers and deterrents of collaborative consumption in India: a qualitative approach
Open AccessConsumer patronage intention: role of multi-sensory and atmospheric experiences in retail
Open AccessImportance of AI attributes in Indian retail stores: a conjoint analysis approach
Open AccessConsumer Perception of Brand Personality: An Empirical Evidence from India
Open Access
10.1177/0972150915619814
12
17
Service Quality, Corporate Brand Image, and Switching Behavior: The Mediating Role of Customer Satisfaction and Repurchase Intention
Open Access
10.1080/15332969.2013.827020
87
124