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Prof Shailja Dixit

vidwan id: 133419
Female

Professor, Amity School of Business (Noida)
Amity University, Uttar Pradesh

Expertise

  • Management

Publications

Total Articles 41
Books 0
Proceedings 0

Publications

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Scopus

Citations 54
h-index 4

CrossRef

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Citations 2
h-index 1
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Professional Recognition

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Community & Membership

2019

Entrepreneurship Cell

Head

Indian Commerce Association

2010
Permanent

Bio

Entrepreneurship, Women entrepreneurship, Corporate Social Responsibility, Sustainability, Marketing, Consumer Behaviour, Retail

Personal Details

  • Female
  • Professor , Amity University, Uttar Pradesh
  • Amity Road, Sector 125
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Professor Aug 2007 – Present
Amity University, Uttar Pradesh | Amity School of Business (Noida)

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Co-Authors (11)

Amit

Prof Amit Deshmukh

Shri Vile Parle Kelavani Mandal`s Dwarkadas J Sanghvi College of Engineering, Mumbai

(Dr.) Amit Kumar

Prof (Dr.) Amit Kumar Srivastava

Head of the Department

Balvinder

Dr Balvinder Shukla

Amity University, Uttar Pradesh

Manoj

Prof Manoj Joshi

Amity University, Uttar Pradesh

Meera

Dr Meera Yadav

North Eastern Regional Institute of science and technology (NERIST)

Shyam

Dr Shyam Akashe

ITM UNIVERSITY, GWALIOR

Snigdha

Ms Snigdha Singh

Amity University, Uttar Pradesh

Surya Kanta

Dr Surya Kanta Swain

Amity University, Kolkata

Scholarly Work

Understanding Motivation, Challenges andOpportunities to Increase Private HospitalsEngagement to Service in Pradhan MantriJan Arogya Yojana in Uttar Pradesh

Funding Agency: ACCESS Health International, Inc

Co PI

2,100,000

2022 - 2023

Completed
Assessment of Enablers and inhibitors inMenstrualHygiene Management: A study ofWomen of Awareness and Practices in SemiUrban Areas of Central Uttar Pradesh

Funding Agency: National Commission for Women

Project Investigator

500,000

2019 - 2023

Completed

Corporate Social Responsibility: A Study of Manufacturing Sector in Uttar Pradesh Region

University Amity University
Year 2022

Impact of Social & Personal Factors on the Consumer Buying Behavior- A Study on the Purchase of Organic Food in Uttar Pradesh

University Amity University
Year 2022

ROLE OF SOCIAL MEDIA IN CONSUMER BEHAVIOUR: A STUDY OF OUTBOUND LEISURE TRAVEL IN INDIA

University Amity University
Year 2020

REDESIGNING MARKETING STRATEGIES TO COMBAT E-COMMERCE EFFECT: A STUDY OF FASHION BRICK & MORTAR RETAIL INDUSTRY

University Amity University
Year 2020
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Scholarly Publications

Affiliate marketing for entrepreneurs: The mechanics of driving traffic to enhance business performance

Open Access
Book Chapter

Comfort and shelter for all: a case of an entrepreneurial firm

Open Access
journal-article

Affiliate marketing for entrepreneurs: The mechanics of driving traffic to enhance business performance

Open Access
book-chapter
Authors:

Comfort and shelter for all: a case of an entrepreneurial firm

Open Access
Article

E-retailing Challenges and Opportunities in the Global Marketplace

Open Access
book
Authors:

Entrepreneurial opportunity recognition and growth of venture via strategic alliance: a case study of RTAP

Open Access
article

The Influence of Emotional Intelligence on Entrepreneurial Orientation of Enterprises owned by Women Entrepreneur

Open Access
journal-article

The Influence of Emotional Intelligence on Entrepreneurial Orientation of Enterprises owned by Women Entrepreneur

Open Access
Article