Ministry of Education
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Dr G Yogeswaran

vidwan id: 125536
Male

Assistant Professor, Department of Commerce
AYYA NADAR JANAKI AMMAL COLLEGE

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Expertise

  • Business, Finance

Publications

Total Articles 47
Books 0
Proceedings 0

Publications

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Professional Recognition

2015

Nehru Best Faculty Award

Nehru Group of Institutions, Coimbatore
2019

Appreciation Certificate received for “Dedicated Service”

Ayya Nadar Janaki Ammal College, Sivakasi
2020

Best Techademician Award (Technology Enabled Academician) of ANJAC

Ayya Nadar Janaki Ammal College, Sivakasi

Community & Membership

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Bio

Marketing, Banking

Personal Details

  • Male
  • Assistant Professor , AYYA NADAR JANAKI AMMAL COLLEGE
  • Ayya Nadar Janaki Ammal College, Sivakasi, Srivilliputhur Main Road
Ph.D
Bharathiar University 2014
Assistant Professor Jun 2004 – Present
AYYA NADAR JANAKI AMMAL COLLEGE | Department of Commerce

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Co-Authors (6)

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Christ University

Aneeshkumar

Dr Aneeshkumar G.S

Bishop Abraham Memorial College, Thuruthicaud 689 597

Debasish

Dr Debasish Biswas

Vidyasagar University

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Scholarly Work

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A study on Occupational Stress Management of the Employees of Public Sector Banks in Virudhunagar District

University Madurai Kamaraj University, Madurai
Year 2023
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Scholarly Publications

Selection of Top Brands of Home Care Products in FMCG

Open Access
book chapter
Year: 2024.
Authors: Mrs. P. Muthu Ganeshwari and Dr.G.Yogeswaran

The Influence of Tamil Festival – Culture of Buying Behaviour of Tamil Consumers.

Open Access
conference proceedings
Year: 2024. Pages: 465-473 .
Authors: P.Bhuvaneswari and Dr.G.Yogeswaran

A study on influence of service quality Dimensions on customerLoyalty with special reference to Retail Banks in Chennai

Open Access
article
Year: 2024. Volume: Volume 5 .
Authors: Dr. G. Yogeswaran

Factors Influencing Consumer Behaviour With Skills of the Consumer

Open Access
article
Year: 2024. Volume: Volume 13 .
Authors: Mrs. P. Muthu Ganeshwari and Dr.G.Yogeswaran

An Analysis of Purchasing Mode and Payment Mode of FMCG in the Vembakottai Taluk

Open Access
book chapter
Year: 2024. Pages: 103-107 .
Authors: Mrs. P. Muthu Ganeshwari and Dr.G.Yogeswaran

Influence of Demographic Factors on Customers’ Perceived Marketing Mix For Fast Moving Consumer Goods

Open Access
article
Year: 2023. Volume: Vol. 13 , Pages: 95 – 102 .
Authors: Dr. G. Yogeswaran

Influence of Customers’ Gender on Factors of Innovation in FMCG Market – A Special Reference to Sivakasi Taluk

Open Access
article
Year: 2023. Volume: Vol 47 , Pages: 71-73 .
Authors: Dr. G. Yogeswaran

A Study on Foreign Direct Investment in India: Opportunities and Challenges

Open Access
article
Year: 2023. Volume: Vol. 13 , Pages: 107 - 120 .
Authors: Dr. G. Yogeswaran