Prof Mala Srivastava

vidwan id: 124829

Female

Professor, Marketing
Indian Institute of Management Kashipur

56166269300

Expertise

Management

Publications

Total Articles 8

Books 0

Proceedings 0

Publications

Scopus

Citations 1284

h-index 7

CrossRef

Citations 348

h-index 6

Google Scholar

Loading Scholar statistics...

Professional Recognition

No Data Found

There is currently nothing to display here.

Community & Membership

No Data Found

There is currently nothing to display here.

No Data Found

There is currently nothing to display here.

Bio

Marketing Analytics, Pricing, Consumer Behaviour and Brand Management

Personal Details

Female
Professor , Indian Institute of Management Kashipur
Indian Institute of Management Kashipur, Kundeshwari

No Data Found

There is currently nothing to display here.

Professor Apr 2015 – Present

Indian Institute of Management Kashipur | Marketing

Related Profiles

Experts (11292+)

View All

Assistant Professor

Assistant Professor

Assistant Professor

Assistant Professor

Assistant Professor

Mr G V Vigneshwara Swamy

Assistant Professor

Assistant Professor

Assistant Professor

N/A

Assistant Professor

Organisations (28+)

View All

Dr Atulan Guha

Assistant Professor

Dr A Venkataraman

Assistant Professor

Dr Ashish Kumar

Assistant Professor

Prof K M Baharul Islam

Professor

Dr Abhradeep Maiti

Assistant Professor

Prof Kampan Mukherjee

Professor

Prof K N Badhani

Professor

Prof Kulbhushan Balooni

Professor

Dr Dilip Kumar

Assistant Professor

Dr Harish Kumar

Assistant Professor

Co-Authors (2)

Dr Devjani Chatterjee

Indian Institute of Management Kashipur

Dr Sreeram Sivaramakrishnan

Tata Institute of Social Sciences

Scholarly Work

No Data Found

There is currently nothing to display here.

No Data Found

There is currently nothing to display here.

No Data Found

There is currently nothing to display here.

Scholarly Publications

The Social Influences in Consumer-Brand Relationships: The Moderating Roles of Gender and Consumer Age

Open Access

Article

Journal of Promotion Management. Year: 2024. Volume: 30 , Issue: 5 , Pages: 767-810 .

Authors: Gumparthi V.P.;Srivastava M.

10.1080/10496491.2024.2318659

TURNING POINT ANALYSIS OF BRAND LOVE TRAJECTORIES

Open Access

Article

Year: 2021. Volume: 34 , Pages: 132-163 .

Authors: Gumparthi V.P.;Srivastava M.;Chatterjee D.

Attitudinal factors, financial literacy, and stock market participation

Open Access

Article

International Journal of Bank Marketing. Year: 2017. Volume: 35 , Issue: 5 , Pages: 818-841 .

Authors: Sivaramakrishnan S.;Srivastava M.;Rastogi A.

10.1108/IJBM-01-2016-0012

172

Exploring the link between customer experience-loyalty-consumer spend

Open Access

Article

Journal of Retailing and Consumer Services. Year: 2016. Volume: 31 , Pages: 277-286 .

Authors: Srivastava M.;Kaul D.

10.1016/j.jretconser.2016.04.009

169

A study on the impact of consumer risk perception and innovativeness on online shopping in India

Open Access

Article

Year: 2015. Volume: 43 , Issue: 2 , Pages: 148-166 .

Authors: Thakur R.;Srivastava M.

10.1108/IJRDM-06-2013-0128

149

Social interaction, convenience and customer satisfaction: The mediating effect of customer experience

Open Access

Article

Journal of Retailing and Consumer Services. Year: 2014. Volume: 21 , Issue: 6 , Pages: 1028-1037 .

Authors: Srivastava M.;Kaul D.

10.1016/j.jretconser.2014.04.007

157

Adoption readiness, personal innovativeness, perceived risk and usage intention across customer groups for mobile payment services in India

Open Access

Article

Internet Research. Year: 2014. Volume: 24 , Issue: 3 , Pages: 369-392 .

Authors: Thakur R.;Srivastava M.

10.1108/IntR-12-2012-0244

120

508

Customer usage intention of mobile commerce in India: An empirical study

Open Access

Article

Journal of Indian Business Research. Year: 2013. Volume: 5 , Issue: 1 , Pages: 52-72 .

Authors: Goyal A.;Maity M.;Thakur R.;Srivastava M.

10.1108/17554191311303385

118