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Dr Pradip H Sadarangani

vidwan id: 124258
Male

Associate Professor, Marketing Management
Indian Institute of Management, Shillong

Expertise

  • Management

Publications

Total Articles 15
Books 0
Proceedings 0

Publications

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Scopus

Citations 872
h-index 11

CrossRef

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Citations 146
h-index 5
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Professional Recognition

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Bio

Marketing

Personal Details

  • Male
  • Associate Professor , Indian Institute of Management, Shillong
  • Indian Institute of Management Shillong, Mayurbhanj Complex, Nongthymmai
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Associate Professor Jul 2010 – Present
Indian Institute of Management, Shillong | Marketing Management

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Co-Authors (11)

Anup

Dr Anup Krishnamurthy

St Josephs Institute of Management (Id: S-18645)

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Dr Swetarupa Chatterjee

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Dr Giridhar Vishlavath

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Dr Harsh Vardhan Samalia

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Dr Kuldeep Baishya

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Dr Shilpee A Dasgupta

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Scholarly Work

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Scholarly Publications

Are consumers ready to pay a higher price and forego quality for shirts and soaps with no animal cruelty certification? Evidence from the Indian market

Open Access
Article

Impact of Green Consumption Value, and Context-Specific Reasons on Green Purchase Intentions: A Behavioral Reasoning Theory Perspective

Open Access
Article

Corporate governance and earnings management in banks: An empirical evidence from India

Open Access
Article
Authors: Biswas S.;Bhattacharya M.;Sadarangani P.H.;Jin J.Y.

Impact of ethical certifications and product involvement on consumers decision to purchase ethical products at price premiums in an emerging market context

Open Access
Article

An Empirical Study on Shopping Motivation among Generation Y Indian

Open Access
Article

Impact of national culture on E-government development: A longitudinal study

Open Access
Article
Authors: Kumar S.;Baishya K.;Sreen N.;Sadarangani P.H.;Samalia H.V.

An exploratory study identifying motives and barriers to ethical consumption for young Indian consumers

Open Access
Article

Eco-friendly products purchase intention: A comparison of theory of planned behaviour and social cognitive theory

Open Access
Article