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Dr T. Joel Gnanapragash

vidwan id: 119334
Male

,

Expertise

  • Management

Publications

Total Articles 6
Books 0
Proceedings 0

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Bio

23 Years of experience in teaching. Certification in Entrepreneurship from IIMB- Stanford; NLP Practitioner; Expertise in Consumer Behavior and Digital Marketing

Personal Details

  • Male
  • Christ University, Hosur Rd, Bhavani Nagar
Ph.D
Other Institute 2011
Associate Professor Aug 2018 – Nov 2022
Christ University | School of Business and Management
Professor Feb 2007 – Aug 2018
Sir M Visvesvaraya Institute of Technology, Bangalore
Lecturer - Senior Scale Jul 2005 – Feb 2007
Unknown Organization
Lecturer Oct 1997 – Jul 2005
Unknown Organization

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Social CRM

University Bharathiar University
Year 2019
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Scholarly Publications

Financial Prudence among youth in Mangochi

Open Access
article
Authors: T. Joel Gnanapragash

Analysis Of Performance And Profitability Of Sunbird Malawi

Open Access
article
Authors: K.Sankar Ganesh , R.V.Palanivel , JOEL GNANAPRAGASH T

Social Buying: A Trend or Obsolescent in the Indian E-Tail Industry?

Open Access
article
Authors: JG Prasad Vasantrao Kulkarni

Social CRM in the Airline Industry: A case study of Indian airline companies.

Open Access
article
Authors: Prasad Kulkarni, Joel Gnanapragash

Celebrity-Aided Brand Recall and Brand-Aided Celebrity Recall: An Assessment of Celebrity Influence Using the Hierarchy of Effects Model

Open Access
article
Authors: T. Joel Gnanapragash, PC Sekar

An exploratory study of ethical perspectives of celebrity endorsements

Open Access
Article