Ministry of Education
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Dr E Thenral

vidwan id: 117912
Female

Associate Professor, Department of Management Studies
Anna University

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Expertise

  • Management

Publications

Total Articles 3
Books 0
Proceedings 0

Publications

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Professional Recognition

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Community & Membership

2022

Department Consultative Committee

Member
2022

Department Consultative Committee

Member
2022

Purchase Committee - Mechanical Engineering

Member
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Bio

Operations, Marketing

Personal Details

  • Female
  • Associate Professor , Anna University
  • Department of Management Studies, Anna University, Chennai
PhD
Other Institute 2020
PGDM
Other Institute 2003
B.E
Anna University 2000
Associate Professor Apr 2021 – Present
Anna University | Department of Management Studies
Assistant Professor - Selection Grade Apr 2018 – Mar 2021
Anna University | Department of Management Studies
Assistant Professor - Senior Scale Aug 2006 – Apr 2018
Anna University | Department of Management Studies
Lecturer Feb 2005 – Jul 2006
Anna University | Department of Management Studies

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Co-Authors (1)

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Dr T Thendral Thiyagu

Anna University

Scholarly Work

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Scholarly Publications

Role of Perceived Value and Brand Trust in Influencing the Customers’ Purchase Intention towards Mass Customized Products: A Serial Mediation Model

Open Access
article
Year: 2020. Volume: 26 .
Authors: E Thenral, L Suganthi

Empowering consumers with aesthetic appeal and product involvement through co-design for value enhancement

Open Access
article
Year: 2020.
Authors: E Thenral, L Suganthi

Product Involvement and Self-efficacy on Perceived Value of Co-design

Open Access
journal-article
The Anthropologist. Year: 2018.
Authors:
DOI 10.31901/24566802.2018/34.1-3.2027