Ministry of Education
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Dr Deep Jyoti Gurung

vidwan id: 116871
Male

Assistant Professor,
Assam Skill University, Assam

Orchid Icon 0000-0003-4438-3210 Google Scholar Icon 57949008600 Researcher Icon JQJ-2779-2023 Google Scholar Icon lhVcq1sAAAAJ

Expertise

  • Management

Publications

Total Articles 18
Books 0
Proceedings 0

Publications

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Scopus

Citations 5
h-index 1

CrossRef

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Citations 3
h-index 1
Google Scholar

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Professional Recognition

2020

MIT COVID 19 Challenge: Beat the Pandemic

Massachusetts Institute of Technology
2013

National Eligibility Test -Management

University Grant Commission
2018

National Eligibility Test -TOURISM ADMINISTRATION AND MANAGEMENT

University Grant Commission
2020

MIT Covid-19 Challenge: India turning the tide

Massachusetts Institute of Technology
2022

Certified Microsoft Innovative Educator

Microsoft Educator Center

Community & Membership

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International Tourism Studies Association

2023
Chief Editor-Conference proceedings

International Journal of Tourism Cities

2023
Editorial Review Board Member

Indian Commerce Association

2020
Lifetime

Bio

I’m currently an Assistant Professor at Assam Skill University, India. My PhD research focused on the role of user-generated content in destination marketing. I’ve published numerous research articles and book chapters, and have a keen interest in digital marketing, consumer behavior, entrepreneurship, and tourism marketing. I serve on the review committee for the International Journal of Tourism Cities and am a lifetime member of the Indian Commerce Association.

Personal Details

  • Male
  • Assistant Professor , Assam Skill University, Assam
  • Mangaldai, Assam, India
Ph.D
Tezpur University 2021
M.B.A
Other Institute 2011
Assistant Professor Feb 2024 – Present
Assam Skill University, Assam
Assistant Professor Oct 2019 – Feb 2024
Christ University | Department of Commerce

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Co-Authors (1)

Vanessa GB

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Scholarly Work

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A system for evaluating the mediating effect of consumer awareness on Green marketing mix and purchase intention and method thereof

Dr. Manish Joshi
Dr. Deep Jyoti Gurung
Mr. Ashish Ashok Uikey
Dr. Vikas Choudhary
Monika Gupta
Dr Aruna Dev Rroy
Dr Rashmi Mahajan
Dr. Nitesh Behare
Dr. Daphne Fernandes
Abhishek Duttagupta
DR. S. SARAVANAN
Sruthi S
Engineering and Technology Application No. : 202221029258 Filed : 20-05-2022
Published : 03-06-2022 Filed

Scholarly Publications

Navigating the global path: Internationalization of family business: A perspective Article

Open Access
article
Year: 2024. Volume: 16 (02) , Pages: 13-16 .
Authors: Athul Jaison, Emmanuel Thomas, Deep Jyoti Gurung

Mapping the landscape of tourism cities research: a bibliometric analysis of the International Journal of Tourism Cities

Open Access
Article
International Journal of Tourism Cities. Year: 2024. Volume: 10 , Issue: 1 , Pages: 213-239 .
Authors: Gurung D.J.;Gowreesunkar V.
DOI 10.1108/IJTC-10-2023-0207
3 4

Social Media Advertising: A Dimensional Change Creator in Consumer Purchase Intention

Open Access
book chapter
Year: 2024. Pages: 147--166 .
Authors: Bharathi, NS and Gurung, Deep Jyoti
DOI 10.4018/979-8-3693-1762-4.ch008

Conserving Vulnerable Species Using Traditional Knowlege System and Avitourism: Women’s Role in Achieving Sustainable Development Goals

Open Access
book chapter
Year: 2024. Volume: 1 , Pages: 303–325 .
Authors: P. Brahma, T. Borsaikia, D. J. Gurung, C. Goswami, P. D. Barman

Sustainable Luxury Tourism

Open Access
book chapter
Year: 2024.
Authors: Deep J. Gurung and Paridhi Brahma and Chandan Goswami
DOI 10.1016/B978-0-443-13701-3.00265-6

Smartphone addiction among post-graduate management students: The Indian experience

Open Access
Article
Year: 2023. Volume: 10 , Issue: 1 .
Authors: Singh K.D.;Gurung D.J.;Mpanme D.
DOI 10.1080/23311983.2023.2255376

COVID-19 pandemic and preparedness of teachers for online synchronous classes

Open Access
article
International Journal of Innovation and Learning. Year: 2022. Volume: 32 , Issue: 3 , Pages: 341-358 .
Authors: Gurung, Deep Jyoti and Goswami, Manmayuri
DOI 10.1504/IJIL.2022.125775
1

Sustainable luxury tourism: Promises and perils

Open Access
Book Chapter
Year: 2022. Pages: 353-378 .
Authors: Gurung, Deep Jyoti and Brahma, Paridhi and Goswami, Chandan