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Dr Arun Kumar Deshmukh

vidwan id: 109451
Male

Assistant Professor, Department of Management Studies
Banaras Hindu University

Expertise

  • Management

Publications

Total Articles 12
Books 0
Proceedings 0

Publications

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Scopus

Citations 193
h-index 6

CrossRef

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Citations 92
h-index 3
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Professional Recognition

2017

Won Best Paper in Marketing Award

Indian Commerce Association (ICA)
2014

Senior Research Fellowship (SRF)

UGC New Delhi
2013

National Doctoral Research Fellowship

ICSSR New Delhi
2013

Best Paper Award

IV Academic Youth Congress
2012

Junior Research Fellowship (JRF)

UGC New Delhi
2012

Challenger to the Best Paper Award

II Industry-Academia-Summit (IAS), BHU
2010

Capstone Business Simulation (USA) competition and Micro Teaching Award

CAPSIM USA
2022

Best Paper Award for Faculty

Institute of Management Studies, BHU

Community & Membership

2022

Hostel Affairs

Warden
2021

MBA Admission committee

Co-Coordinator

American Marketing Association (AMA)

2024
Academic Member

American Council on Consumer Interests

2024
Academic Member

Indian Society for Training and Development (ISTD)

2017
Life Member

Indian Academy of Management (INDAM)

2017
Lifetime member

International Society for Multi Criteria Decision Making (ISMCDM)

2015
Life Member

Bio

Consumer Research, Marketing & Demand /Supply Chain, Research Methods, Social Marketing and Public Policy

Personal Details

  • Male
  • Assistant Professor , Banaras Hindu University
  • Banaras Hindu University, Varanasi
PhD
Banaras Hindu University 2017
Executive Program for Young Professionals (EPYP)
Other Institute 2010
Faculty Development Program in Management
Other Institute 2010
MBA
Barkatullah University 2009
PGDCA
Other Institute 2009
BBA
Barkatullah University 2007
Assistant Professor Nov 2019 – Present
Banaras Hindu University | Department of Management Studies
Assistant Professor Jan 2019 – Nov 2019
Jaypee Institute of Information Technology, Noida
Assistant Professor (Grade-I) Jul 2017 – Dec 2018
Manipal University, Jaipur
Research Associate May 2011 – Mar 2012
Indian Institute of Management Lucknow

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Organisations (1547+)

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Co-Authors (6)

Ashutosh

Dr Ashutosh Mohan

Banaras Hindu University

Anirvinna

Dr Anirvinna C

Manipal University, Jaipur

Deepak

Dr Deepak Jaiswal

SIDDHARTH UNIVERSITY, KAPILVASTU

Dr. Pradeep

Prof Dr. Pradeep Kautish

Institute of Management, Nirma University

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Dr Vikrant Kaushal

Indian Institute of Management, Sirmaur

Scholarly Work

Role of the Supply Chain Function in Business and Marketing Strategies’ Under Post - Goods and Services Tax (GST) Era in Indian Retail Sector

Funding Agency: ICSSR New Delhi

Co-Project Director

10 Lac

2018 - Ongoing

Ongoing
Waste Paper Recycling and Re-use at BHU Campus

Funding Agency: DIC (MHRD), IIT (BHU)

Co-Project Investigator

2 Lac

2015 - 2016

Completed
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Scholarly Publications

Corporate Social Responsibility (CSR) Nudge: A SAP-LAP-IRP Inquiry into the Discretion to Mandate

Open Access
Article

Universal Access to the Internet for Attaining Responsible Consumption-Based Sustainable Development Goal (SDG)

Open Access
Book Chapter

A farmer-centric agricultural decision support system for market dynamics in a volatile agricultural supply chain

Open Access
Article
Authors: Tripathi P.K.;Singh C.K.;Singh R.;Deshmukh A.K.

Cash rich to cashless market: Segmentation and profiling of Fintech-led-Mobile payment users

Open Access
Article

Designing Demand Driven Price Sensitive Supply Chain Model for Indian Farmers

Open Access
Article
Authors: Tripathi P.K.;Singh C.K.;Patel S.;Singh R.;Deshmukh A.K.

Emergent Technologies for Supply Chain Risk and Disruption Management

Open Access
book chapter
Authors: PK Tripathi, AK Deshmukh, T Nath

Who will adopt electric vehicles? Segmenting and exemplifying potential buyer heterogeneity and forthcoming research

Open Access
Article

Goods and Services Tax (GST) Implementation in India: A SAP–LAP–Twitter Analytic Perspective

Open Access
Article