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Dr Saurabh Verma

vidwan id: 109300
Male

Assistant Professor, Department of Management Studies
National Institute of Technology Silchar

Expertise

  • Management

Publications

Total Articles 12
Books 0
Proceedings 0

Publications

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Scopus

Citations 35
h-index 4

CrossRef

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Citations 11
h-index 2
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Bio

Consumer Behaviour, Digital Marketing, Neuromarketing, Strategic Management, Business Ethics, Rural Marketing, Industrial Marketing, Principles and Practices of Management, Organizational Behaviour, Business Management

Personal Details

  • Male
  • Assistant Professor , National Institute of Technology Silchar
  • National Institute of Technology Silchar
Ph.D
Other Institute 2017
Assistant Professor Jun 2018 – Present
National Institute of Technology Silchar | Department of Management Studies

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Scholarly Work

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Scholarly Publications

Innovation and Intellectual Property Rights in Engineering Curriculum: A Pedagogy for Higher Educational Institutes

Open Access
Book Chapter

An empirical study on consumers’ buying intentions of counterfeit products in India

Open Access
Article

Why consumers buy counterfeit products ? A case study of the Indian clothing industry

Open Access
Article

Intellectual property rights protection and foreign direct investment: A study of BRICS countries

Open Access
Article