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Dr Krishnamurthy M G

vidwan id: 108366
Male

Professor, Master of Business Administration
Jawaharlal Nehru New College of Engineering

Expertise

  • Management

Publications

Total Articles 10
Books 0
Proceedings 0

Publications

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Bio

Financial Management, Accounting, Taxation

Personal Details

  • Male
  • Professor , Jawaharlal Nehru New College of Engineering
  • Master of Business Administration, Jawaharlal Nehru National College of Engineering
Ph.D
Kuvempu University 1998
Professor Jul 1999 – Present
Jawaharlal Nehru New College of Engineering | Master of Business Administration

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Jawaharlal Nehru New College of Engineering

Scholarly Work

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A Study of 3Ps-Promises, Performance & Potential of CRM in Indian Banking & Financial Services Sector (with special reference to selected commercial banks)

University Visvesvaraya Technological University
Year 2013

A Study of Strategic Issues & Dimensions of Brand Management in Financial Services Sector

University Visvesvaraya Technological University
Year 2013

An Analysis of Financial Intermediation of MFs in Capital Mobilization by Indian Corporates

University Visvesvaraya Technological University
Year 2016

Marketing of Health Insurance in Rural Areas: A Study with reference to Dakshina Kannada & Udupi Districts of Karnataka

University Visvesvaraya Technological University
Year 2016

A Study of Financial Management Practices, Systems & Approaches in Areca Sector in the Malnad Region of Karnataka

University Visvesvaraya Technological University
Year 2018
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Scholarly Publications

STRATEGIC ISSUES AND DIMENSIONS OF BRAND MANAGEMENT IN FINANCIAL SERVICES.

Open Access
article
Authors: KRISHNAMURTHY, MG and SHARMA, GV MRUTHYUNJAYA and KEMPEGOWDA, MAHESHA

'Effect of Scaling on Energy efficiency of Solar flat plate water heaters '

Open Access
article
Authors: 'M Siddhartha Bhatt and L K Sreepathi and U C Arunachala '

Women Empowerment-A Pragmatic Evidence Of Exploring Embryonic Aspects

Open Access
article
Authors: Sumitha, PV and Krishnamurthy MG

Consumer Behaviour towards Marketing Mix in Organized Retail: A Study with reference to Supermarkets in Mangalore

Open Access
article
Authors: Madhukar, SM and Krishnamurthy, MG and Karkera Ashwitha

A Study on ICT Usage in SME’s--Case Study with reference to Small and Medium Scale Enterprises of Shivamogga City, Karnataka State, India.

Open Access
article
Authors: HA, Ashwini and Krishnamurthy MG

Credit Rating for SME’s--A Bridge Between Indian SME’s and Industrial Finance

Open Access
article
Authors: HA, Ashwini and Krishnamurthy MG

WWW. ICMRR. ORG

Open Access
article
Authors: KRISHNAMURTHY, MG and ST, MURALI and AGARWAL SOMYA

Digital Marketing of Mutual Funds: A Demographic Approach

Open Access
article
Authors: SM, Madhukar and Krishnamurthy MG