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Dr Jayanthi M

vidwan id: 107770
Female

Associate Professor, Department of Commerce
PSG College of Arts and Science

Expertise

  • Management

Publications

Total Articles 40
Books 0
Proceedings 0

Publications

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Bio

Finance, Marketing

Personal Details

  • Female
  • Associate Professor , PSG College of Arts and Science
  • Coimbatore, Tamil Nadu, India
Ph.D
Bharathiar University 2008
Associate Professor Jun 1992 – Present
PSG College of Arts and Science | Department of Commerce

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Co-Authors (3)

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PSG College of Arts and Science

Scholarly Work

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Gold Exchange traded funds – An Evaluation of its performance and Investment pattern of Investors

University PSG COLLEGE OF ARTS AND SCIENCE
Year 2015

A study on cultivation and marketing practices of turmeric in Erode Dist

University PSG College of Arts and Science
Year 2017

An analysis on the movement of S&P BSE Bankex and investors investment in bank stocks

University PSG College of Arts and Science
Year 2018

Decoding E-Shopping Episodes: An Exhaustive approach on factors effecting customers E-shopping practices in E-tail stores.

University PSG College of Arts and Science
Year 2018

E service Quality : A study on E services of Indian railway services.

University PSG College of Arts and Science
Year 2018

A study on non performing assets of selected public and private sector Banks in India

University PSG College of Arts and Science
Year 2021

The effect of financial literacy and Business Process Digitalisation on financial Inclusion and the performanceof MSME Businesses

University PSG College of Arts & Science
Year 2023

National Pension System - An Analytical Study

University PSG College of Arts and Science
Year 2022

Movement of FII/FPI Investment in Indian stock market- An empirical Analysis

University PSG College of Arts and Science
Year 2022

A study on Adoption and Expectation from OTT Platforms - Viewers perspective

University PSG College of Arts and Science
Year 2022
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Scholarly Publications

Financial Inclusion and the digital Growth for the contribution and Growth of MSME Business

Open Access
article

Financial literacy among MSME Entrepreneurs – An Empirical Study ISSN:2277-7881 Impact factor :7.816

Open Access
article

Initial viewing motivation sets towards TV and OTT

Open Access
article
Authors: Sowbarnika S, Dr.M.Jayanthi

OTT Platforms: Binge During the Lockdown

Open Access
article
Authors: Sowbarnika S, Nagarjun S, Dr.M.Jayanthi

National Pension System- Reasons for investing

Open Access
article
Authors: Dr.M.Jayanthi, Poongothai

A study on Impact of Covid 19 on Indian stock market

Open Access
article

A study on Impact of Covid 19 in Indian stock market

Open Access
article
Authors: Dr.M.Jayanthi

A Study on Awareness towards Start-up India Scheme

Open Access
article
Authors: Sowbarnika S, Dr.M.Jayanthi