Expertise
- Business
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Professional Recognition
Tamil Nadu Educational Leadership Award 2020 - Best Professor in Business Administration
World Educational CongressWomen Educationalist Excellence Award
Vivekanandha College of Arts and Sciences for Women, Tamil NaduCommunity & Membership
Board of Management, Avinashilingam Institute for Home Science and Higher Education for Wo
MemberCoimbatore Management Association
Indian Social Science Congress
Bio
Strategic Management, Customer Relationship Management, Supply Chain Management, Business Intelligence and Analytics, Strategic Brand and Product Management, Digital Marketing, it Business Process and Policy, Project Management, MIS Modeling, System Analysis and Design
Personal Details
- Female
- Professor
- Avinashilingam Institute for Home Science and Higher Education for Women
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Dr.GRD College of Science
Scholarly Work
Design of AI Embedded Business processes for digital Marketing for Small and Medium Enterprises
Funding Agency: Department of Science and Technology, Govt. of India
Principal Investigator
33,000
2021 - Ongoing
Assessing Career talents among Post graduate Students
Funding Agency: University Grants Commission, New Delhi, India
Principal Investigator
30,000
2019 - 2019
UGC Swayam MOOC - Supply Chain Management
Funding Agency: University Grants Commission, New Delhi, India
Principal Investigator
13,50,000
2018 - 2018
Causal Relationship between Lean Supply Chain Management Practices, Green Supply Chain Management Practices, and Organisational Performance
Causal Model of Store Image, Relationship Quality, and Consumer-based Retailer Equity
Investors' Personality, Emotional Intelligence and Risk Aversion on Behavioural Factors and Investment Intention
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