Expertise

  • Business

Publications

Total Articles 5
Books 0
Proceedings 0

Publications

No publication activity to display at the moment.

Scopus

Citations 3
h-index 1

CrossRef

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Citations 0
h-index 0
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Professional Recognition

2020

Tamil Nadu Educational Leadership Award 2020 - Best Professor in Business Administration

World Educational Congress
2021

Women Educationalist Excellence Award

Vivekanandha College of Arts and Sciences for Women, Tamil Nadu

Community & Membership

Board of Management, Avinashilingam Institute for Home Science and Higher Education for Wo

Member

Coimbatore Management Association

2021
Managing committee and Life member

Indian Social Science Congress

2000
Life Member

Bio

Strategic Management, Customer Relationship Management, Supply Chain Management, Business Intelligence and Analytics, Strategic Brand and Product Management, Digital Marketing, it Business Process and Policy, Project Management, MIS Modeling, System Analysis and Design

Personal Details

  • Female
  • Professor
  • Avinashilingam Institute for Home Science and Higher Education for Women
PhD
Other Institute 2007
M.PHIL
Other Institute 2000
Masters in Business Administration
PSG College of Technology 1992
Bachelors in Business Management
PSG College of Arts and Science 1990
Professor Feb 1995 – Present
Unknown Organization
Assistant Professor Jun 1992 – Feb 1995
Dr G R Damodaran college of Science

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Scholarly Work

Design of AI Embedded Business processes for digital Marketing for Small and Medium Enterprises

Funding Agency: Department of Science and Technology, Govt. of India

Principal Investigator

33,000

2021 - Ongoing

Ongoing
Assessing Career talents among Post graduate Students

Funding Agency: University Grants Commission, New Delhi, India

Principal Investigator

30,000

2019 - 2019

Completed
UGC Swayam MOOC - Supply Chain Management

Funding Agency: University Grants Commission, New Delhi, India

Principal Investigator

13,50,000

2018 - 2018

Completed

Causal Relationship between Lean Supply Chain Management Practices, Green Supply Chain Management Practices, and Organisational Performance

University Avinashilingam Institute for Home Science and Higher Education for Women ( Deemed University)
Year 2016

Causal Model of Store Image, Relationship Quality, and Consumer-based Retailer Equity

University Avinashilingam Instituate for Home Science and Higher Education for Women
Year 2017

Investors' Personality, Emotional Intelligence and Risk Aversion on Behavioural Factors and Investment Intention

University Avinashilingam Institute for Home Science and Higher Education for Women - Deemed University
Year 2019
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Scholarly Publications

A review on emotional intelligence and investment behaviour

Open Access
article
Authors: V Sashikala and P Chitramani,

Customer based retailer equity of apparel retail stores

Open Access
Article

Environmental Sustainability through Green Supply chain management practices among Indian Manufacturing Firms with special reference to Tamilnadu

Open Access
article
Authors: BL. Lakshmi Meera and P. Chitramani

A conceptual framework on green supply chain management practices,

Open Access
article
Authors: B.L.Lakshmimeera, Dr. Chitramani Palanisamy

Impact of Quality of Work Life on Organisational Commitment among ITES employees in Coimbatore,

Open Access
article