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Dr Santhi Palanisamy

vidwan id: 104558
Female

Professor, Commerce
Avinashilingam Institute for Home Science and Higher Education Women

Expertise

  • Business, Finance

Publications

Total Articles 77
Books 0
Proceedings 0

Publications

No publication activity to display at the moment.

Scopus

Citations 87
h-index 3

CrossRef

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Citations 39
h-index 2
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Professional Recognition

2024

CII Certified Professional in Carbon Footprint

CII, Sohrabji Godrej Green Business Centre, Chennai
2019

Best Researcher Award

7th International Conference on Healthcare Technology and Management,Vivekanadha College of Arts &Sc
2011

State Level NSS Best Programme Officer Award

Tamil Nadu State NSS, Directorate of Collegiate Education, Chennai
2010

Best Business Academic of the Year Award

All India Commerce Association, New Delhi at the 63rd All India Commerce Conference organised by Fac

Community & Membership

2025

Board of studies

member
2025

Executive Council

member
2024

Library Committee

member

All India Commerce Association

2006
Life member

Bio

Marketing management,consumer behaviour,Green consumerism,finance,entrepreneurship development

Personal Details

  • Female
  • Professor , Avinashilingam Institute for Home Science and Higher Education Women
  • Department of Commerce, Avinashilingam Institute For Homescience Nd Higher Education For Women, Bharathi Park Road, Coimbatore-641043, Tamil Nadu
PhD
Other Institute 2006
Professor Jan 1990 – Present
Avinashilingam Institute for Home Science and Higher Education Women | Commerce

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Co-Authors (2)

Selladurai

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Avinashilingam Institute for Home Science and Higher Education Women

Scholarly Work

“Corporate Sustainability Approaches towards a Net Zero Economy: A Sector-Wise Cross-Sectional Analysis of Companies in India” F.No 02/09/2022-23/RP/MJ – ICSSR

Funding Agency: Indian Council of Social Science Research

Project Director

1,500,000

2023 - Ongoing

Ongoing
Access and Utilisation of Pradhan Mantri Fasal Bima Yojana(PMFBY)- a micro level study among farm strata in selected Districts of Tamil Nadu

Funding Agency: Indian Council of Social Science Research

Principal Investgator

Rs.7,50,000

2018 - 2020

Completed
Demand for Micro Insurance Products among Rural Households

Funding Agency: University Grants Commission, New Delhi, India

Co-investigator

Rs 198500

2012 - 2014

Completed

Assessment of Financial Literacy for Financial Inclusion among Low Income Households

University Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore
Year 2014

Determinants of Service satisfaction among Policy holders of Life Insurance Corporation of India

University Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore
Year 2014

Antecedents of Green Products Purchase Decision among Urban Consumers

University Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore
Year 2017

Retail Instore Atmospheric Effect on Shoppers’ Behavioural Response

University Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore
Year 2018

Impact of Mergers and Acquisitions on financial performance and shareholders value of select manufacturing companies in India

University Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore
Year 2020

Efficacy of Word of Mouth Communication on Customers’ Purchase Intention with reference to Consumer Durable Goods

University Avinashilingam Institute for Home Science and Higher Education for Women
Year 2022

Patronage Behaviour of Customers towards Apparel Retail Stores

University Avinashilingam Institute for Home Science and Higher Education for Women
Year 2022
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Scholarly Publications

Foreign Direct Investment in Indian Retail Sector:an analysis with current trends

Open Access
article
Authors: shanmugapriya S.R and Dr.P.Santhi

Customer Preference for Retail in e store and Brick and mortar store –A comparative analysis

Open Access
article
Authors: shanmugapriya S.R and Dr.P.Santhi

Impact of electronic word of mouth on purchase intention

Open Access
article
Authors: Arthi.D and Dr.P.Santhi

Adaptability of customers towards the transformation from branch banking to e-banking

Open Access
article
Authors: Arthi.D and Dr.P.Santhi

Effect of demographics on shoppers instore behaviour using S-O-R model Approach

Open Access
article
Authors: Sangeetha.G and Dr.P.Santhi

Sustainability through Digital transformation with reference to specific sectors

Open Access
article
Authors: shanmugapriya S.R and Dr.P.Santhi

Purchase intention and purchase decision of environmentally sustainable products among urban consumers-a socio economic analysis

Open Access
article
Authors: Dr.P.Santhi and Vidhyakala.K

Adaptability of e cash transaction by retailors

Open Access
article
Authors: Arthi.D and Dr.P.Santhi